You may have heard about the Kraft Guacamole Kerkuffle of 2006. Then again, maybe not - the upshot is that a woman in Los Angeles was upset to find that the Kraft guacamole she bought to serve friends contains virtually no avocado. Modified food starch, skim milk, green food coloring, sure, but just a teensy bit (like 2%) avocado.
So what's a girl to do when her industrially-produced snack dip disappoints? Apparently, a girl sues. (ETA: It appears that our little claimant may not be unassisted in her search for Truth Justice and the Guacamole Way. Check out the link at the bottom of this encouraging potential avocado litigants to fill out a complaint about their guacamole disappointments which will then be evaulated by a lawyer "at no charge".)
A friend with whom I was discussing the matter maintains that Kraft is 100% in the wrong with this one, that their labeling practices were/are deceptive and that the entire company should be force fed authentic guacamole until it comes out their collective ears. I think the woman in question must be a bit loco at the least and perhaps even a bit mercenary (Hey! I know, Kraft has lots of, uh, dough! I'll sue them!) at the worst.
Goodness knows I prefer real, minimally-processed food as much as the next girl and I certainly know the disappointment and d'oh feelings that come with finding out that something you're eating isn't quite what you thought it was (go ahead, ask me about the red dye #40 I poured down the Boy Wonder's gullet in the form of YOGURT! or the high fructose corn syrup we ingested that had been disguised as salsa) but here's the thing: we have labeling laws and Kraft followed them. The information that would have prevented this consumer from purchasing the "guac" was available and clearly printed just as it is for nearly every food product commercially available in every supermarket in the country. Just as I fell down on the job not perusing our yogurt for dyes, this woman made an assumption about a specialty product produced by a decidedly non-specialty mass-market company. No where did craft ever claim "chock full of perfectly ripe, totally healthy avocados!".
And, purely as an aside, this person lives in Los Angeles! You cannot tell me that she had no access to freshly made, wonderful guacamole. Really. Los Angeles, people. Sheesh.
Anyway, whatever. I'm no fan of Kraft in general but I really don't think they did anything wrong here. Most of us know that "juice cocktail" isn't really juice and fruit roll-ups aren't really fruit, boxed mac-and-cheese generally doesn't have cheese (ironically, Kraft's famous blue and yellow boxed mac-and-cheese used to actually be the "cheesiest" as their ads went, but I recall reading recently that it now contains next to no cheese, a nod to cost-reduction) and candy corn isn't corn. Do we really need a lawsuit to establish that the mass-market, shelf-stable guacamole really isn't?
Guacamole is super easy to make. And for everyone who has ever made their own, there are probably scores of recipes. I usually use two dead-ripe avocados (they need to be softer than what you'd use sliced on a sandwich) smashed with a fork, the juice of a lime or two, some finely chopped onion and garlic, some chopped tomato, a spot each of salt and ground cumin (freshly ground, if you can), a bit of chopped cilantro and, heck, maybe a bit of cayenne. Basically, make it with whatever you have around. If I'm pressed for time I'll just mix up a bit of salsa with the smashed avocado and then some lime juice.
Like so many things, guacamole is a matter of taste and preference. If you don't care for colored food starch, read your labels and shop accordingly.
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6 comments:
is she alleging that they broke the law somehow or is it a suit filed with the intent of modifying existing legislation? some one in this family is going allergic to just about everything that comes in a box, so I don't know anything about the current state of food-labeling, really, but it seems pretty outrageous that something called "guacamole" could be lacking in avocado. guacamole-style, guacamole-flavored, guacamole-reminding, I would think that's all ok. I don't know.
I cannot count the number of times that we have been somewhere and someone has made something, from a package, and I say, "what's in it?" and they say, "___," with complete guilelessness. for example, we were at a playdate and mom made Yellow Rice from Goya and I said, "oh, what's in it?" and she said, "rice!" and I said, "what else?" and she said, "just rice! and, er, yellow?" and I had to ask to see the box and it was not vegetarian, full of soy, full of milk, and full of wheat and corn starches. she was aghast, she had no idea.
I have had people tell me, when I have told them that we can't eat wheat -- grownup people, these are -- oh, that must be tough for your kids! "mom, I can't eat wheat bread! I'll have to eat white!" I ONLY WISH I were inventing this for hyperbole.
Really? White vs. wheat bread? Yikes.
I think the fact that you hear such things points to the need for greater education (food, cooking, reading, consumer, etc., etc., etc.), but not greater legal action. That someone is eating something more or less made in his or her own kitchen and can't say what's in it astonishes me on a regular basis. I don't think it is the fault of the producer that that kind of thing happens, though.
Another matter altogether is the increasing wiggle room that manufacturers are given. It's possible under some circumstances that certain preservatives might be used and not included on the label - and I hate that generic "spices" or "natural flavors" bit that just covers a multitude of sins.
Having just spent 4+ years in California, I assure you - no one in Cali who looks up from their shoes on occasion has any excuse not to know what real guacamole looks and tastes like, nor to confuse anything made by Kraft with authentic guacamole. The real, delicious, authentic goods, likely made by the loving hands of a minimum-wage earning Abuela (grandmother), is as cheap (or cheaper) than Kraft's nonsense and is available at every single grocery store and roadside stand I've encountered in the darn state! (Drooling.) Just bought two ripe avocadoes, and I'm making some guac for football this Sunday.
but they are in cahoots, the Law and the Food Manufacturers. not to be tinfoil hat about it, but look at the preponderance of hfcs in the marketplace: it stems directly from the corn lobby displacing other sources of sweeteners, most imported. also the turn to "vegetable" oil (corn, then increasingly soy; domestic) from "bad bad oils" all tropical. these things have to do with trade, gnp, export/import tariff, the ag lobby, etc. look at monsanto and whosis. it's practically a violation of anti-trust legislation, and I say practically only in deference to the fact that I am not an attorney.
Michelle has a good point about the corn lobbyests. I remember hearing something on NPR a couple years ago about how Mexicans are buying American-grown corn. Apparently becuase of the gov. subsidies, we have so much corn that we ship it to Mexico, where it's cheaper for them to buy corn grow in Iowa that corn grown by the guy up the road. I don't know why, but that really infuriated me.
Personally, like yourself, I'm just in shock that someone could even claim to believe a Kraft product contained *food* (besides sliced processed cheese-food product, ofcourse . . .)
And hey! You owe us an education post! (Y'know, in case you need something to write about . . .)
Hubby always makes our guacamole. Mmm. He puts pickled jalapenos in it... virtually the only time I like them, but it's great!
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